The economic crisis that began in 2009 presented many families and businesses across the world with devastating cirumstances. We at It Works! feel very fortunate to have been able to be a source of hope for families in need during such difficult years through our steadfast business opportunity.
Despite the grim economy, It Works! became debt-free in 2009, and sales began to reach unprecendented heights.
The biggest challenge in this industryâ€â€Âand really the worldwide marketâ€â€Âis to offer an uncommon solution, a true original, that captivates people and offers them something they never thought possible before. When we found the Ultimate Body Applicator, we knew we had something special to share with the world.†- Mark Pentecost, CEO It Works! Global To this day, It Works!’ first product is still its most popular: The Ultimate Body Applicator. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the worldâ€â€Âexclusively available through It Works! Global. It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutesâ€â€Âan alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear. When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened. And her girlfriend said that she wanted to try it, and they hung up. It wasn't 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?' That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family.â€ÂÂ