The quotes are to distinguish my more general western massage from a specifically Swedish one. True Swedish massage is the descendant of a regimen, popular in the fitness spas of the early 1900's though with roots in the gymnasiums of ancient Greece, of specific rubdown strokes, stretches, and joint manipulations. These include the five famous strokes associated with classic massage: effleurage (sliding), petrissage (kneading), tapotement (tapping), friction and vibration. Present day western massage training in the US teaches these movements, but in the context of a broader approach that includes insight from other current bodywork disciplines. The end result is less a regimen than a range of techniques from which to tailor the unique massage for the unique client.
Deep Tissue Massage
Like the term "Swedish", "deep tissue" these days is used very loosely. In hopes of verifying that the massage I offer will be done with sufficient pressure, people will often ask if I do "deep tissue". So even though this is a vague use of the term, I go ahead and write "deep tissue" in my ads, to reassure everyone in as few words as possible, that my massages are not fluff massages. They are deep and focused.
Sports Massage
In 2000-2001 I completed 500 hours of massage training for national certification from the Body Therapy Center (“BTC”) in Palo Alto, CA. (“BTC” now operates under a new name: “McKinnon BTC”. www.mckinnonmassage.com). This training focused on: correcting pathological holding patterns, sports massage techniques and trigger point therapy. Since then I have done some 250+ hours of continuing education in various massage and related disciplines including...
But even though in theory western and eastern medicine seem very different - the one being concerned with the "matter" of soft tissue and the other with the "energy" of the live system - in actual practice there is a lot of overlap between western and eastern massage techniques. As a specific example, many of the trigger point release locations in western deep tissue massage happen to also be acupuncture/acupressure points, and meridians tend to follow nerves. But in a more general example, as eastern medicine becomes more mainstream in the west, training in even the most western of massage modalities - like orthopedic massage - consciously includes techniques to enhance the flow of chi between therapist and client in a session.