Dennis Herzog, Independent Dealer sells products to customers bypassing the typical price mark-up in general distribution. A Dealer, as with all of the following accounts, must be sponsored by another Dealer.
Founder, President and CEO of AMSOIL, Inc., Albert J. Amatuzio, was introduced to synthetic lubricants used in the jets he flew as a fighter pilot for the US Air Force. He later founded his company, AMMOIL which would later be changed to AMZOIL, Inc., which would later be changed to AMSOIL, Inc., due to trademark concerns brought forth by Pennzoil. Mr. Amatuzio went on to formulate a synthetic motor oil for use in automobiles in a joint effort with the Hatco Corporation[1]. AMZOIL 10W-40 grade 100 percent synthetic motor oil became available to the general public in 1972 as the first synthetic motor oil in the United States to meet American Petroleum Institute (API) requirements. Today AMSOIL, Inc., markets the OE and XL line of API certified synthetic motor oil [2] as well as many other oil formulations which meet or exceed current API requirements.