Suzuki of Manchester

I received a promotional piece of mail stating that they wanted to buy my car for up to 120% of its value. On site I was greeted by Gordon who was initially reluctant to offer me any sort of a quote on my car’s value without a commitment on my part to select the specific car that I wanted to negotiate a deal on. When it was clear that I was in no hurry to make any such decision he relented and we had a nice conversation about my car’s history and the dealership’s selection. I do genuinely appreciate him taking the time to discuss options with someone who clearly hadn’t made up their mind yet.

Once all of my car’s history and information was documented, Jason came over, introduced himself and quoted me a dealership buy price of 1/3 my car’s Kelly Blue Book value. It is a used car and it admittedly needs cosmetic work before they could sell it, but it has never been in an accident, one owner, non smoking, clean title, etc and the minor damage to it was included in the other price estimates I have received.

I realize the direct mail campaign is to get people in the door and I was not actually expecting anyone to pay me 120% of the car’s value, but an offer of 1/3 its established value is something that I find insulting. To have such disparity between their promotions and their actual offers is absurd.