The Vapor Shack

Don't waste your time. I could get past it being a dumpy little hole in the wall if it was worth while. I would put "It Is Vapor" on the same level as a mall e cig kiosk.
For devices, they carried primarily eGo style. Which is ok. But their prices were insane. $60 for one eGo battery of unknown origin and one USB charger. One of the employees was using an Innokin iTaste, which is respectable. But as I listened to him talk to a customer, he explained how ridiculous and stupid rebuildable atomizers are. (?!?!?) I didn't see any carto tanks, clearos, or drip tips. Much less any rebuildables.
I did get a couple 10ml bottles of juice just out of curiosity. Juice was also over priced, $7 for 10ml. And I suspect it was bulk Chinese juice repackaged in small bottles. As opposed to being a unique house blend. Not knocking Chinese juice, but there's no justification for boutique prices.
Most impressive of all was the "vaping lounge" which consisted of a couple ratty couches that looked like they were taken from a curb somewhere. I'd be afraid of catching lice if I sat on them.
I had high hopes since we're hard pressed for vape shops in the Milwaukee/Waukesha area. Any intermediate/experienced vaper would be disappointed. And I certainly would not recommend this place to a beginner.

For starters, I'm fairly new to vaping, and I had all sorts of questions, especially in regards to juice cracking my tanks. The fellas here were so nice and knowledgeable, and got me set up with a tank that could handle the juices I have. I even picked up some new flavors, (I've fallen in love with Banana Nut Bread) and I certainly plan on returning. I recommended this place for anyone new like myself, that wants some good honest opinions.

I'd like to differ with the previous comments. The looks of the store is indifferent to the product. It is not Decang juice. It is made in the states. It is very good Juice. Some of the flavors can't be beat, and I have tried many online. They never claimed to be a shop for experienced vapors. There is a market for inexperienced people who need the personal attention to learn, like you once had to do. The guys are very knowledgeable. They have helped me through any problem I have. AND the store is moving 1 block north, where the landlord can keep up the building..