When the Trinchero family bought the Sutter Home Winery in 1948, they had a vision, a passion, and apparently, an insight into consumer tastes. In the early 1970s, Sutter Home started a trend when the company created White Zinfandel, introducing a new, sweeter flavor profile. They changed the way Americans enjoyed wine by offering them high-quality varietals at an affordable price. By the 1980s and 1990s, Sutter Home became a household name and the second largest independent family-run winery in the United States.